Alok Mehrotra (born on October 16, 1970) of Kanpur, Uttar Pradesh, has a huge collection of Matchbox Covers and Labels from India and abroad. He has been collecting since childhood and now the collection is in thousands, in various sizes,designs and shapes. In his collection he has 2000 Matchboxes Covers and Labels of Birds, Animals, Wild life from India and other countries, as on August 20, 2017.